Think back to the last time you updated your business cards... can you even remember when it was? What kind of outdated information is lurking on those little 2.5" x 3" marketing cards? Has your email address changed? Got a new twitter account? Facebook? Or maybe the design simply looks outdated?
If you're handing out a business card to your clients that isn't current, you might as well just tell them, "Don't bother contacting me". This is a great reason as to why you should always make sure that your business cards are up-to-date. Susan Payton from smallbiztrends.com goes over a few ways to keep your marketing material (yes, that DEFINITELY includes business cards!) current! A few of her tips include:
- Create Documents Easily Modified: When designing your card, try to make it so that if there are small modifications and changes it won't make a huge difference to the way it looks and elements won't need to be re-arranged entirely. This will make it a pain-free transition when you need to update that email address of yours
- Request Access to your Native Art Files: Whether it's a .jpg, .png, or .pdf, make sure you have the original artwork files so that you don't have to track down the original designer or company that did it for you.
- Review Your Materials Regularly: This is a very simple step. Before any tradeshow, meeting, or client gathering, look over your card and make sure that it's still up-to-date. You may be surprised that you forgot the small changes in your phone number, email address, or twitter handle.
These are just a few ideas that will help you stay current on your business card (and marketing material) information! If you'd like to read the original article, take a look at the link after the jump!
Let us at PlasticPrinters.com help you create your dream business card! Click the button below to request your FREE 30 minute consultation with one of our card experts!
