The burning question that may be going through your mind at this very moment: "What is a guerrilla business card?" A guerrilla business card is much more than just a card with your name, job title, and contact information on it. Gone are the days of simple cards and now is the time to have a card that will truly blow away your competition. That is what a guerrilla business card will do for your company. Create a truly unique experience with your card that no other company can do.
Bill Gallagher from gmarketing.com goes over a few factors you should consider when creating your cards:
- Your business card is marketing material. Treat it like one! Think outside the box and make it more than just your contact information. While that information is important, it won't be any good to you if the card doesn't stay in hands!
- If you have an 800 number, put it on your card! Customers (even the ones in your local area) are 6 to 7 times more likely to call your company if you have a toll-free number.
- Double check the readability of your card. If you have a standard business card size sometimes font sizes are compromized to fit in more information. Make sure that your card is easy to read with crisp, clean fonts.
- Add information on the back that will make your card a keeper. You can include a special deal, a discount, special instructions, or any other reason why the customer should hold onto the card. Make it something that benefits the customer because in the end, that will benefit YOU!
Make sure you take your new guerrilla cards everywhere you go, hand them out, show them to everyone. Show off your plastic cards from Plastic Printers and you are sure to get some "ooh's" and "aah's"! Let us prove it to you by requesting your FREE sample pack with us!
