A dental visit is recommended every six months to retain dental health. With this in mind, you may be wondering if dental marketing is really that essential. After all, they are almost guarenteed repeat visits twice a year for each of their patients in addition to any emergencies that may come up.

Here are a few examples of how marketing can work for you:

• Bring in new clients that have moved to the area
• Reminders to those patients who may try and avoid coming in
• Ease the fear of young patients

This is a short list of some of our favorite ways dentists are marketing:

1. Business Branding

Keeping your business branding is extremely important. A client should know it is for your business just by looking at it.

2.Custom Shaped Business Cards

A unique or custom shaped business card will stand out to your customers.

3. Referral Program

Give an incentive to your current clients to give referrals to your business.

4.Clear Plastic Business Cards

Clear plastic is a fun and interactive medium for a unique business card.

5. Foil Business Cards

When you are a high-end business, foil business cards bring your brand to the next level.  

6. Frosted Plastic Business Cards

Similar to clear plastic business cards, frosted plastic business cards have a unique edge that traditional paper business cards don't.

7. Gold Card

A gold card is usually thought of as a very premium item. Use it as a gift card for your clients to highlight your premium business.

8. Gift Card

A gift card is a great way to bring additional revenue to your business. If you don't have a point-of-sale software to track values, we can offer a face-value gift card with the redeemable amount listed right on the card.

9. Membership Cards

Encourage your young clients to continue with good dental health by creating "No Cavities" membership cards. You can personalize these cards with a name and expiration date.

10. Business Cards

Business cards are one of the most important marketing tools for any business. You can even order personalized cards for the entire office and each person can get a seperate amount.

Marketing doesn't stop at business cards, gift cards or referral cards.

Here are a few examples of other ways people are using plastic cards for their marketing:

• Appointment Cards - Plastic appointment cards are durable to withstand the wear and tear of your wallet.
• New Client Cards - A great way to bring in new patients while attending conventions is to offer a free gift when they bring in the card they received at the show.
• Co-Branded Cards - Celebrate a new partnership with a local business with offers for both. You will each reap the benefits from each other's client base.