One of the most basic business marketing tools is also the one that is taken for granted the most.  When you start a new job, you will most likely get a stack of shiny new business cards ready to hand out.  Not much thought is usually given to them, but I'm here to tell you how important the action of exchanging business cards is and how it can effect your business.

 
Here are 10 helpful etiquette tips when handing and receiving business cards.

1. Always carry extra

Nothing is quite as embarrassing as speaking with a potential client and when they ask for your card not having anything to give them.  This small interaction can lose your potential sale.  A great way to ensure that you always have some on hand is to have them in multiple places like your car, your wallet or business card holder, at your desk, etc. 

 
2. Keep them safe

When you pull your card out of your wallet you don't want it the ink bleeding, the card to bend, or even worse tear.  A great way to protect the investment you made on your cards is to keep them in a business card case.  The following scene from American Psycho is a great example of a business card exchange.

 
3. Make sure they are accurate

The business card is a physical example of the branding and professionalism of your company.  If you have inaccurate information one of two things is bound to happen:

       - You will cross out the incorrect information and write the correct information

       - The potential client will be unable to contact you

Neither of these options are very desirable.  After all, the whole purpose of the business card is to ensure future contact.

 
4. Hand the card facing the recipient

When you make the exchange, make sure that the information on your card is able to be read without turning.  This gives the viewer the most time to study your card.  In many cultures the moments in which the card is received and studied are the most important.  It is considered rude to put the card away without studying and memorizing the information.

 
5. Follow customs

Always be aware of the cultures of those you are doing business with.  In some cultures it is important to hand the card with both hands to demonstrate the importance of the cards.  While others customs even include specifics on the design of the card.

This article put together by BusinessCardReviews.com has a great collection of the most popular customs.