Marketing, at it's core, is the action or business of promoting and selling products or services. But let's talk nitty gritty. Marketing is also about creating your brand and expanding a message you want your customers to associate you with. That's why you don't want to simply market your company for the sake of getting exposure, you want to make sure you are marketing your company with the right frame-of-mind and the right tools.

Many people believe that any marketing is good marketing, regardless of if it's bad PR or not. While it may be a way to get your product or services known, you have to also think about the big picture. Whether or not your marketing is spreading the wrong message about your company.

Think about what kind of message you want your core customers to know your business, product, or service for. Is it it's reliability? It's remarkability? Chances are the message you want to send is a positive one, and if you are able to get that positive message out to your core customers they will help you spread that message by word-of-mouth, which is the most credible form of advertising today.

Imagine you are at a tradeshow and there are two booths next to each other. Both are trying to sell you their product. One is standing in front of a crowd saying, "Buy my product! It's great! Trust me!". The other pitches their product by telling you how it will help improve your life, and how you will benefit from using it. They paint a picture in your mind of how this product will greatly improve your quality of life if you simply buy it. One of these entrepreneurs is selling you their business, the other is selling you their message. How they want you to perceive them once you take their business card and walk away from that booth.

That's why it's so important to have a business card that really captures your audience. Handing out amazing business cards is a great way to pull in that group that is going to spread the word about your company. It shows that you really do mean business. Plastic business cards from Plastic Printers can help. We can work with you to create that card that is going to really blow away your competition and make you the remarkable company that spreads the message you want your customers to associate you with. Our in-house graphics team can also work with you to come up with a design that will absolutely create a buzz and spread a great message.

Let us help! Get a free 30 minute consultation with one of our card experts so that we can show you firsthand what a business card that will spread the right message looks like!