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Custom Menus...the basics

Understanding the basics of menu printing is crucial for maximizing your revenue, menu design, and marketing efforts.

Question #1: What is a menu?

It is primarily a plastic or laminated sheet that details food, drinks, services, or other products that your business offers.

Question #2: Why does a restaurant or business need a menu?

Menus are your primary communication tool between you and your customer. A menu describes what your restaurant or business offers, showcases your brand's identity, helps set your business's budget, and promotes other programs you offer.

Question #3: Types of custom menus.

We design and print a variety of menus that inform your guests, help you boost revenue and are visually appealing. Some of our most popular options are:

  • Tri Fold Menu
  • Spiral Bound Menus
  • Transparent Menu
  • Die Cut Menu
  • Flat Menu
  • Table Tent Menu

Learn More

Spiral Bound Menus for Azars
Menu Printing for Burger Shops
 

Menu Design

Menus are the one item that almost every customer will see and touch. Meaning that the way you design your menu can be influential to what a customer purchases. Make the most of your menu design by:

  • Using Pictures
  • Putting Your Best Products in the Center
  • Breaking Down Offerings By Category
  • Knowing How Your Colors Affect Your Customers
  • Leaving Dollar Signs Out
  • Promoting your Gift Card or Rewards Programs
 
 

Custom Menus...Just the stats

80% of a restaurant's food sales come from only 16% of menu items.

One photo next to a menu item increases sales by 30%.

The only communication tool that 100% of your customers will see and consider.

Consumers chose a descriptive menu item 27% more frequently than a generic-labeled item.

80% of consumers say it's important to see a menu before choosing a business.

9 out of 10 consumers said the quality of printed materials is an indication of the quality of service that the business provides.

 
 

Common Questions

Typical questions pertaining to restaurant menus, service menu and more.

What size should my plastic menu be?

The size of your plastic menu depends on the number of products or services that you have to display on your menu. We have a variety of different types of menus to meet your needs.

A tri fold menu and spiral bound menus are designed to hold more information. With multiple pages available, it gives you more creative space to add photos, write descriptions and create cohesive branding.

Our flat menu option is the perfect solution for smaller restaurants, bars, coffee shops, pizza restaurants and more. This plastic menu gives you just the right amount of space to detail your specialized products and display your branding.

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Are your menus water-resistant?

Yes, our menus are water-resistant. Laminated menus prevent water from soaking into the material and ruining the content. Using laminated menus helps prolong your menus life so that you do not have to replace them as much.

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What size font should I use on my plastic menu?

Our professional design experts recommend that you do not print any of your text in a font size that is smaller than 12. They also suggest that you use black as your base color and do not use a reverse type font.


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What are some best practices for designing a menu?

When designing your custom menus, remember to keep it simple. You want your menu to be easy to read and not make your customer confused or upset.

We suggest that you do not put text over a picture. The text can get lost in the image and be hard to read. If you do choose to use an image on your plastic menu, make sure to give your designer a high-resolution photo for a clean and crisp picture.

Finally, we highly recommend getting your custom menus UV coated. UV coating helps the menu withstand substantial wear and tear ensuring that your content and branding stay intact.

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How many products should we put on our menus?

It is important to only put as many products or services on your plastic menu that your business can handle. This amount is different for every business, some businesses only have a couple of products. While others, have twenty of them. It all depends on the industry you are in and the capacity of your company.

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What is your most popular shape & style?

 Our most common shape and style menu is an 11 x 8.5 flat menu.

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What are the most common types of menus?

The most common types of menus are:

  • Kids Menu
  • Drink Menu
  • Bar Menu
  • Happy Hour Menu
  • Take Out Menu
  • Dine In Menu
  • Event Menu
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Our Happy Clients Say...

Our professional customers come from every industry imaginable and they rave about the products we created for them.

“Thank you Plastic Printers for delivering a superb design of my new custom shaped business cards and for helping make my event special. Everyone loved the new design and asked where I had them made.”

Eddie Wynne

PGA Head Golf Professional - University of Minnesota Golf Club

“The card is a direct reflection of the quality of our business as reliable, credible and trustworthy. People literally say, "Wow. You don't throw THIS away" when we hand them out."

Trevor Caster

President - Caster Investment Group

“Every element of these cards were designed to be accurate to 1/1000 of an inch, and I can tell there was no deviation among them, because they're all clear! This is the quality of work I was looking for, something I know I wouldn't have been able to achieve elsewhere.”

Rashad Nasir

CEO & Director of Web Operations - ThinkCode

“Our plastic cards set us apart from the competition! We always have people asking us to provide extra cards for their family. We ordered our plastic card because we wanted something that was different and provided a value other than just simply our contact information.”

Jeff Randall

President - TransEquitorial Solutions

“The quality of the card is superb, and really helps us stand out. Design Management Group is extremely happy with the investment we made in our plastic business cards.”

Ryan McCroskey

Owner - Design Management Group

Join thousands of industry leaders and business professionals in setting the standard for custom menu printing.
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Let's get started on your menu design today!

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