Last year, consumers spent over $23 billion on gift cards alone. If you don't have gift cards, don't let your business miss out on these amazing opportunities. We here at Plastic Printers are experts in the plastic card printing field. Let us prove it to you!
If you've already got a gift card program in place, Tamara Schweitzer from Inc.com lays out a few tips for you to get that program to double in sales!
- Sell Packages: Think about what kind of experience you can sell with your gift cards. Consumers today are busy and sometimes indecisive. Give them a quick and easy choice with a gift card package that offers a great experience. Create the price points for the gift card based on the packages you have in mind.
- Make it Simple to Buy Online: It may not be the first thought on your mind, but offering gift cards on your website is a simple and easy addition but many do not implement. So much of gift buying is done online that you'd be missing out on a huge market to sell to.
- Let The People Know: If they don't know you offer it, how will they know to buy it? Make sure that you make it apparent that buying a gift card as a gift is an option for them. Including gift card hangers or backers is also a great way to catch their attention.
- Get an Email List: Another great way to get the attention of your customers is to send out email campaigns that highlight the fact that you can buy gift cards at your store.
Read the original article to view more in-depth information about these great techniques. If you are looking to start a gift card program or need to update the look of your cards, check out our wide selection of free gift card templates to get started.
