So you're looking to create a logo for your new plastic business cards? If you're feeling a little stuck or need some inspiration, there are a few things that you should keep in mind when creating your new super-powered marketing tool. Your logo reflects your business and how you want others to view it. It tells the story of your business -- what you and your company are all about. Brand identity is a huge factor in creating your logo. Of course we here at Plastic Printers can always help you with your logo design but if you'd like to work on your own there are a few important aspects that you must understand.

William who guest wrote for smallbusinessesdoitbetter.com gives some useful tips for your logo design:

1. Function: The function of a logo has many faces. It builds reputation, stands you out from your competitors, reinforces your product message, and more. It's important to think about how you want your logo to reflect your business. The style of your logo will affect this greatly.
2. Brand Identity: If you think about some of the most famous brands in the world, almost everyone can identify their logos. One of the big reasons for that is the company has embraced every aspect of that logo and in turn it has become their brand. The golden arches of the McDonald's logo, the Nike swoosh. While they are simplistic designs, everything about these logos is embraced by their respective companies.
3. Types: There are 3 types of logos. Typeface, symbol-based, and abstract. Think about what kind of logo you want for your business. Symbol-based logos can be extremely powerful if executed correctly. Typeface will give your customers a powerful emotion or feeling depending on what kind of font you select.

So how do you create a logo design? There are many ways to go about it. You can hire a graphic designer, a logo design service, ad agency, or create one yourself! Take a look around on the net for inspiration. There are tons of great logo inspiration websites and blogs that you can take full advantage of.

Of course we'd love to help you with your logo design! If you've got a design idea written down or scribbled on a napkin, send it over to us and get your artwork checked by our professional graphic designers with our Artwork Review Tool! We'll get you a free consultation with our card experts!

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