6 Hacks To Increase Your Gift Card Sales

Using gift cards as a promotional piece is one of the easiest ways to increase revenue and customer loyalty for your business. We have compiled a few of our favorite gift card marketing tips for you to make the most out of your gift card investment.

Use Gift Cards to increase customer loyalty

A great way to reward your loyal clients is with gift cards. There are two excellent ways to utilize gift cards. You can use the cards to reward your clients for participating in a promotion or for their frequency of visits.

Promote Gift Cards year-round

Next to Christmas and Mother's Day, birthdays are the next largest event for gift card purchases. Most births occur July through September and by utilizing this fact you can extend gift card season by months!

Offer Gift Cards as a bonus

A very popular and successful program is to offer your clients a bonus gift card with their purchase. For instance, when someone purchases a $100 gift card they would receive a $5 gift card free of charge.

Showcase your most profitable square foot

The most profitable square foot of a business is the area in which you showcase your gift cards. If you do not have your gift cards on display, now is the time to start. As the saying says, "Out of sight, out of mind."

Gift Card and Gift Card Sleeves in acrylic display stand

Give packaging options

To give added value to your gift cards, offer an assortment of packaging options. There are many different styles available from backers to sleeves and envelopes to boxes. Depending on how unique you want your packaging to be, many options are even available completely custom!

Remember to offer for occasions

Clients give gift cards to allow the reciepient to have the ability to select their own gift. To add further personalization most choose a unique card design in order to personalize the gift. Offer different designs for different seasons as well as unique options for the recipient. For instance, you would not give your son and your grandmother the same gift, would you?

Custom printed Primal plastic gift cards with tie dye, flames, smoke, bold designs