Color theory has been around since the days of Leonardo da Vinci. His original 1490s journal entries are the basis of certain principles in modern marketing. The idea is simple: use color to subliminally drive purchase decisions. How does it work and what does this have to do with business cards? That's what we aim to find out in this week's installment of Plastic Printers template of the week.
The "Silent Salesperson”
Color has been linked to everything from the winning factor in presidential debates to a person's level of intellect. While this may be taking things a bit far; there's no denying the power of color.
Marketing is the art of making a sale without direct customer interaction. Color is the primary mechanism used to close the sale. For this reason, color has been called the silent salesperson.
People who master color theory can essentially control the ebb and flow of human emotion. The trick is to keep someone's mind engaged and their eyes glued to the promotional item in front of them. The good news is it doesn't matter how large or small that promotional item is. That's why; you can apply the same principle when using the rainbow frosted business card.
Now, that you know the the significance of color theory, to apply the principle correctly, you need to understand a Little bit more about how that theory functions. Let's review the four primary colors and how they are used in marketing:
Color One: Red-this is the color of anticipation. It stimulates both an emotional and physical surge. Your heart rate will increase and adrenaline is released in preparation for what your brain thinks is about to happen. It goes without saying, but we’re going to say it anyway, this color should be used wisely.
Color Two: Blue-this color indicates everything is copacetic. It is often associated with leadership and trust.
Color Three: Green-although this color has become synonymous with Mother Nature it sends an entirely different emotional message. That message pendulums between wealth and intellect or greed and envy.
Color Four: Yellow-being surrounded by this color releases endorphins. What that translates to are feelings of fun and relaxation.
The simple review exercise illustrates how the right color combination can send a powerful message.
The Color of Money
How do these rules affect self-promotion and business card design? It depends on how you use them.
Color theory remained very basic for a long period of time. After that, marketers unleashed a frenzy of color. Neither approach is effective. Research indicates that if you use strictly monochromatic colors, the marketing will backfire. On the other hand, if you use too many colors, it creates indecision and conflict.
This phenomenon is known as the "paralysis of analysis." It occurs when you engage both sides of the brain at once. Over-stimulation of the brain breeds indecision. Since customers don't like feeling indecisive, they will instinctively avoid marketing that makes them uncomfortable and seek out a more pleasant sales experience. A solid understanding of color theory makes better business sense in the long run. The right use of:
- Primary colors
- Complementary colors
- Monochromatic shades
- Triple color schemes
Makes all the difference.
We are here to help you perfect that expert-level of self-promotion. The process starts by downloading the free rainbow frosted business card template from our website: www.plasticprinters.com. You can customize and print out a business card that includes a little bit of everything until you decide on your own brand-worthy color scheme.Experts recommend testing out different color schemes for promotional items. That's where the beauty of the rainbow frosted business card comes into play. The color spectrum used on the card is subtle, but has enough variety to create universal interest and appeal. Add to that the eye-catching quality of a frosted or clear card and the classic black background, and you-the cardholder-have just established yourself as a universal authority in your chosen industry.
Designing around a brand is a complicated process. When you're ready to get started, contact us for promotional ideas in plastic. Until then, enjoy this free template on us!
