As of this week, it's officially 2014. The start of a new year means two things in business:
- Balancing the year-end financials
- Developing a strategy for the coming year
These two tasks dovetail each other for a reason.
If your year-end financials indicate that you need to test out some new marketing strategies this year, Plastic Printers can help. In this template of the week installment, you can get off to a running start in the New Year using our social media business cards.
The Temperature of Marketing is Intrinsically Social
This is the time when resolution making becomes the national pasttime; temporarily anyway. People instinctively make plans and set improvement-oriented goals. It's also the perfect time to stop putting off taking the plunge into social media campaigns.
There's no time like the present to wade into the waters of social media. You may have been thinking about it, you may have been talking about it, but 2014 is the year you resolve to do something about it. Why?
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56% of Americans use social media for six hours or more a day
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Twitter posts over 500,000 video clips a day through Vine
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Facebook owns 11% of the international market.
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Google+ uses a single profile to customize everything across their entire search engine
This trend is more than a flash in the pan. Obviously, it's time to participate in social media and use it to your advantage. The question is: what platform allows you to access the most advantages? Let's take a closer look at Google+ for a moment.
Commercializing on our Social Instinct
As human beings, we have an exquisite ability not only to recognize, but also to read faces. It's an ability we learned so long ago that it's ingrained into our biology.
From six weeks of age on up, we are hardwired to "see" in emotions. We learn to gauge the effectiveness of a conversation using emotional cues we pick up in the facial expressions of others. There's one flaw in this communication system: people have to interact for it to work properly.
That's the downside of most social media platforms; disconnection from each other. I say most social media platforms because Google+ works differently from other sites.
Using a unique feature called Google Authorship, your face doesn't just stay on one static page, it automatically attaches itself to any Google affiliation with your name on it. This is your recognizable touch point with your customers and followers. It allows you to make connections left and right.
Familiarity establishes social and professional trust in interactions. By following Google's instructions and picking a self-portrait that is easily recognizable and positively received by others, you open up the door to:
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Connect through search results
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Interact immediately with individual followers
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Categorize your social circles and send targeted messages or live chats
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Make note of what your followers respond to most
All while seeing them face-to-face. You see them and they see you. Google takes care of the rest. There's no chance of mistaken identity or unintentional content leaks, with Google+ Authorship everything is customizable, traceable, and instantly recognizable.
The more recognition you receive, the more customers click-through to your website. If your website remains compliant with Google policy, you reap the benefits of that recognition in your search results. It makes good business sense not only to invest in a social media presence that pays you back, but social media business card templates that extend your reach into new markets.
Plastic Printers has the perfect multi-platform solution in business cards. We offer:
These template designs look identical to the different profile pages a customer would find online. That way, the sense of emotional recognition and familiarity follow you wherever and whenever you're ready to make a memorable professional connection.
Test the templates out for yourself by visiting our website www.plasticprinters.com. Simply customize the business card to give recipients an idea of the services you offer and the kind of company you keep. Make sure to include your website and social media information on the card, so that they can continue the interaction online.
One simple step is all it takes to see your company grow exponentially this year, and our company will help you take that step and succeed because of it. Contact us for more tricks and tips that will keep your resolutions going strong all year long.
