There are many decisions to make when you're creating your business plan such as who you're aiming your efforts at, where you will target those efforts and what your message will be. One aspect of your campaign that you may not have thought of is what material you will use to print your marketing collateral on. Most people assume that paper is their only option for marketing collateral, and with many printers that could be the case. Another product to consider is plastic. Below is a list of truths to consider when you're deciding on your marketing collateral materials.

Coated paper will give you a longevity that rivals plastic

False. Although coating paper can increase the life of your marketing collateral, once they are bent, rolled, or the corner gets damaged the integrity will decline. Many printers try to encourage coating to protect the paper. While it can help, plastic does not bend and needs no additional coating to increase the durability. The longer your marketing collaterals last, the less you will need to reprint them.  In the long run the plastic printed materials can save money.

Plastic printed materials are more expensive in the long run

False. Although the cost at first glance looks slightly higher than paper there are other factors to consider. Because plastic is more durable, it lasts longer so the investment pays for itself when you don’t have to continuously reprint your marketing collateral.

Plastic printing capabilities are limited

False. Plastic printing can provide a full spectrum of color that is identical to the capabilities of paper products. Some products even show color more vibrantly because of the gloss on plastic. Using plastic for your marketing collateral will not limit you on the appearance of your materials.

Plastic business cards can’t be die-cut as easily as paper

False. The creative possibilities that plastic products offer is as unlimited as paper. In fact, using plastic offers more options than paper products. Plastic business cards for example will last longer and will stand out in comparison to other cards. Plastic cards also give you the option of using magnetic strips if your marketing collateral includes gift cards, member reward cards, loyalty cards, and more.

If you want some more plastic card ideas, we have saved a list of cards in our gallery to help get you started. Keep in mind that the limitations are only in your mind, be creative! Using plastic for your marketing collateral will only elevate your image. Let us prove to you the amazing difference that plastic can make! Request your free sample kit today! Simply click the image below: