As most of our card printing customers are entrepreneurs, we've decided to put together a list of what we're reading here at the office. Here’s what we’re reading this week at Plastic Printers!
Make Daily Deals Work Long Term—Daily deal sites like Groupon and LivingSocial provide significant discounts to customers for local products and services. However, how does a small business turn those customers from “coupon clients” to loyal regulars? Plus, how do you avoid the coupon pitfalls that can lead your business to overpromise and under deliver? In this Wall Street Journal article, Sarah Needleman looks at how different entrepreneurs approach these discounts, and how the daily deal industry is coming into its own after the initial boom of the early 2010’s.
Attack of the Kickstarter Clones—Crowdfunding is the way of the future—or is it? While sites like Kickstarter and Indiegogo are radically changing how startups, artists, and charities raise money for new projects, the industry is undergoing some growing pains of its own. As a result, niche crowdfunding sites are establishing themselves as places to go where Kickstarter chooses not to tread. To navigate this new landscape, Wired’s Nathan Hurst details the current state of crowdfunding, where it’s heading, and how this multi-billion dollar industry is trying to find its footing for future success.
Entrepreneurs: Step Away from the Energy Drinks—Maintaining your energy through long workdays is far from easy. As your mind starts to wander and your eyes start to shut, a quick burst of energy from a Red Bull or Monster might seem like a convenient quick fix. However, that quick rush can also come with a jarring sugar and caffeine crash later—not to mention tons of empty calories. In this Inc. Magazine entry, Nutritionist Barbara Mendez relates to the entrepreneur’s need for a quick boost, and proposes five smarter, healthier, and less dangerous ways to get the sustainable energy you need throughout your day.
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What are you reading this week? Let us know in the comments!
