Here’s what we’re reading this week at Plastic Printers!
14 Telling Signs You Love Your Job—What’s your honest take on what you do? Sometimes, we get so focused with the day to day minutia of our jobs that we don’t get a chance to look at the bigger picture. In this LinkedIn post, HubSpot founder Dharmesh Shah presents 14 quick attitude checkpoints to evaluate how you approach your tasks, co-workers, and customers. If, as Dharmesh writes, many of these signs are true most of the time, you’re in great shape! If not, these signposts can help readjust your approach—turning your current job from “good enough to stay” to “much too awesome to leave!”
Is Social Media Advertising or PR?—We all know how vital social media is to growing your business, but what should be your approach in using it? If you’re focused on building your brand and providing customer service, you might want to look at it as a function of your brand’s PR efforts. If you’re looking to grow your customer base and convert impressions into sales, social media might be more effective as an advertising channel. Inc. Magazine’s Scott Elser shows how social media can dutifully serve either function, and sets the criteria on how to choose the approach that is right for your business.
Deep Inside Taco Bell’s Doritos Locos Taco—Whether you see it as a sign of the apocalypse or the tastiest synergy since peanut butter met chocolate, there’s no doubt that the marriage of snack chip and taco has positively disrupted the food world. In his case study for Fast Company, Austin Carr details the inspiration, ingenuity, and incidents behind this culinary and marketing success story. For a business owner, it’s a quick reminder that even the best ideas come as a product of multiple attempts, abject failures, lucky breaks, and ultimately paying attention to the passion of your audience.
What are you reading this week? Let us know in the comments!