There are a lot of factors that can impact how your customers view your business. Your logo, your social media presence, your storefront and interior design, even the way you carry yourself as a business owner. So it's no surprise to some that the design of your business card can either hurt or help your business.
When you hand out one of your business cards, what kind of reaction does it create? Is it "Ooh's and Ahh's"? The reaction that you get from your business card will immediately paint a picture in your potential client's mind about what your business is all about.
Say someone walks up to you in a very high-class, clean and crisp suit, holding an obviously expensive bag or briefcase. They dig in their pocket and pull out a crumpled and ratty piece of paper with clashy colors and a crudely created logo along with their business name and contact info on it. As they hand it to you they give you a business pitch and walk away.
What are you left with? You are left with a card that quite possibly makes you think that the person who just walked up to you is a little off their rocker. Even if it doesn't, you are most likely left with a very bad taste about that company. Not what you want your potential customers to feel about your company!
That is exactly what Stephanie Vozza writes about on Entrepreneur.com. She gives a few tips on why you should care about what the design looks like on your business card, your branding, and just about everywhere and everything that has a connection to your business.
- The way you present your products tells customers who you are
- Aesthetic appeal can improve sales
- Effective design eliminates customer confusion
Just like how these factors can affect your sales on the storefront, your business card can also have the same affect. If you're interested in reading more about these tips, take a trip over to the website at the link below! While you're at it, we've got over 75 free templates for you to use to create a card that really packs a punch. Check out our Free Design Gallery and see how your business can be impacted greatly just by your business card design!