Optimizing your Tradeshow & Convention ROI through Plastic Cards

With the convention and trade show season beginning to crescendo, many may be considering different ways to set themselves apart from the hundreds, if not thousands of vendors at each show.  Plastic business cards are a proven component of brand recognition. By using plastic business cards, a company is certain to intrigue their potential customers and remain within the final contenders when customers begin making final decisions as to where to place their funds or purchase products. While plastic business cards should be a very high priority when planning to participate in a tradeshow or expo, plastic business cards are not the only promotional materials that should be considered.

Having something that they can take with them to use again and again keeps your company in their focus. This pick card has a pick that can be punched out and used to play an instrument if your future customer gets the urge.

PlasticPrinters.com offers a wide array of products that can be tailored to fit your company’s needs for one tradeshow or many throughout the coming year. For example, key tags can be used in lieu of a business card so a company’s information is as close as a key on their key ring. These can be customized with QR codes to direct future customers to a website or contact information, discounts, or any other unique identifier for your company. And don’t forget the ID tags for your employees for at the show!

ID tags can be customized with your employee's photo, accessibility, tradeshow responsibilities, etc. These wonderful identifiers can also be used as an easy way to get your contact information into a customer's list of contacts. Picture this, your representatives have a static QR code that can be scanned by potential customers. Within this QR it can enter your contact information, pictures, a link to the website etc. All this for less cost and frustration than handing them a brochure and hoping that they remember it when they return home or to their office. No muss, no fuss!

Personally, one of my favorite aspects of attending a tradeshow is the promotional materials. Maybe this is because I like to see what interesting concepts people come up with, perhaps it is because I have a weird affinity for fun pens. The trick to choosing your promotional and give-away materials is selecting something that the customer will have the opportunity to view or use over and over again. Basically, give your customer a reason to hold on to this piece of your company and not just let it sit, hidden in the bulk of materials that one receives at a tradeshow. Take a look at what some of our PlasticPrinters.com customers have done to stay ahead in the tradeshow race.

These are so useful, people keep them at there desks and have even been known to keep them for years.

Use it as a paperclip or a bookmark. Both work wonders!

Weddings and Events are big tradeshow and conventions themes. Those that attend these shows, either as a vendor or a prospective customer know that there is a lot to see and experience. It is sometimes difficult to know how to stay in focus. I have attended these events with a three-inch stack of business cards

Keep your card at the top! Disc Jockeys can use the image of a cassette tape as a throwback to the days when mp3s and CD’s were a notion of the future. You can even use the template that we have on our website to create your own unique cards! 

Photographers, you can use the same image that you might see when looking through a viewfinder on your camera, or even the shape of a camera. 

No matter what the event our reps can figure out a solution. Get your free quote online or  give us a call! We have your team waiting to make the best of your investment!