The smartphone has taken over the marketing landscape. This stark fact creates a challenge for businesses. How do you integrate your brand into all the different options and platforms available? Plastic Printers can show you. All you need is:
1. A Membership Card
2. Quick Response (QR) Code
Once you have those, here are five ideas you can instantly apply to your QR Code Campaign.
The Basic Five: Tips for Utilizing Your QR Code
Before we start applying this tool, it might be helpful to define what a QR Code is. QR Code is a 2D barcode that buyers or users can scan into their smartphones. Once the barcode is scanned, it is up to you, the business owner, to decide where to send your customer. Here are five popular destinations:
1. Be part of the mobile yellow pages. Customers love it when they do not have to fish through their phones for information. Make it easy for them to remember you. Link the QR Code on the back of your membership card directly to your contact information. Include:
Email Address- Your Company’s Name
- Physical Address
- Phone Number
- Website
This will help them find your location if they are new customers, and it will help encourage repeat customers to look for online exclusives.
2. Show your social side. This mobile barcode allows you to link it to any website. Your destination doesn't always have to be business-related. Social media matters and creative utilization of it gets you rankings; use it. Take your users to:
Whichever platform appeals most to your target audience, just remember to link it to your account. They might have got there using an incentive they found on the back of a membership card, reward them for their loyalty. It will keep them coming back - only next time, they'll bring friends.
3. Don't know where to go? Use a directory. Google Directory; that is. This is where you can put those membership card incentives to work. Google My Business makes it possible to include more than just your standard professional contact information. You can also include:
- Photos
- Reviews
- Instant Updates
- Exclusive Coupons
This is the perfect opportunity to do a little shameless self-promotion and reward your customers while you're at it.
4. Use the media. You don't have to limit yourself to membership cards. You can also create exclusive frosted plastic cards, business cards, and/or gift certificates with QR Codes. When a customer gets one of these, you can make it so they can claim exclusive downloads. Whatever you do, make this card exclusive to your brand, but different from your membership card. That way, customers will come to recognize it as a signature offer from your company. Luckily for you, at Plastic Printers, we do it all. We can help you with membership cards, QR Codes, cards with downloads, and any products listed above. It is truly one-stop promotional shopping.
5. Employ the age-old power of the decoder ring. Reach out with a special message to your customers using QR Code, but there's a catch. The message is only readable in smartphones with QR Readers. Considering that smartphone users outnumber feature phone users 2 to 1 (The Neilson Company), you are not alienating your customer base; you are invigorating it. Yes, it's a trick of the trade, but it's a trick that has stood the test of time, just ask Ovaltine or Kellogg's. They built their brand using this gimmick.
There are more helpful tips where these came from; our staff can provide insider tips and tricks of the trade. Our sales reps and design teams are brimming with ideas about how to use the latest marketing features to your advantage. Tap into that resource and contact us for more information today!
While you're at it; check out our website: www.plasticprinters.com and find out how other customers are taking QR Codes to the next level. It's all part of the Plastic Printers' commitment to service. We are the home of your plastic card solution.
