It’s a New Year. As 2013 dawns, many companies are looking for ways to re-invent their image. The funny thing is that reinvention can start with something as simple as a plastic business card. It may sound too good to be true, but perhaps, just this once; it’s not. After all, there are exceptions to every rule and a business card is a small concession to make-a small concession with huge potential.
Let the staff at Plastic Printers show you what that potential looks like. They’ve put together a list of the top 5 business card design tips that will be buzz-worthy all year long. Some of these are from classic best sellers; others offer an intriguing twist. Whatever your target market may be; Plastic Printers can create a calling card they’ll remember.
Choosing a business card can be tough. This hand-held marketing tool sums up your brand and is no bigger than a credit card. The entire process can feel pretty daunting without the right advice. Luckily, with Plastic Printers by your side, you can be fearless. The staff is chocked full of promotional marketing expertise-expertise they put to work for every client, every time.
So sit back, relax, and read about the top 5 design tips for the month of January.
1. Choose a complimentary color scheme. This is where a lot of DIY designers make their first mistake. Color isn’t always about bold, graphic-heavy backgrounds. Yes, you want it to be eye-catching, but in a way that strengthens your design choice, not detracts from it. Try balancing your color scheme against your other design elements. For instance, choose colors that compliment your logo and text placement.
This card promotes a yoga studio. Green is associated with healing, change, and relaxation. Right off the bat, the message comes across in the varying shades of green with white accents and text.
2. A logo should be simple, but engaging. Your logo is your brand. When it comes to your business card, the logo is what defines your business for the customer. It should be simple, yet unique and informative. That’s a lot to fit onto a credit card-sized nutshell, but Plastic Printers can help.
This logo design for the Nori Japanese Restaurant is a prime example. The use of black and white contrast really makes a simple logo stand out.
3. Make sure you invest in quality printing. Nothing speaks to quality like clarity. That clarity comes from the design process, through the template, and all the way to printing the final product. We pride ourselves on hand printing each batch of business cards produced by our company. Our inks and die-cuts come out clean and clear. We work until each client is fully satisfied with the result.
4. Custom designs are top sellers. Speaking of clarity, our clear plastic business cards are very popular. Fun die-cut shapes like mustaches and badges that double as bookmarks are just a few of the standout ideas both businesses and customers love. When you make a business card that’s both memorable and functional; from a promotional standpoint it pays for itself.
The crisp brevity of this gift card really stands out on clear plastic. It has an eye-catching message with an exclusive sophisticated feel. The plastic cards come in your choice of clear or frosted.
5. Add some flair here and there. This tip follows on the tails of the one before it. If you’re investing in plastic business cards, you’re investing in them to stand out in the crowd. Standing out means different things to different people. For some people it’s as simple as double-sided printing and a photo; others like custom-cut designs. Design your business card with your company in mind, your customers at heart; throw in some expert advice and you can’t go wrong.
This in-demand favorite is a playful, fun, crowd-pleaser. It’s available in 38 downloadable designs.
If you’re looking to re-invent your company or simply want a competitive edge in 2013; make it your New Year’s resolution to get a quote from Plastic Printers this January. We’ll help you kick this year off with a promotional splash that will last all year long. Contact our company for a quote and make 2013 happy healthy, and memorable.