The Secret to Creating a Barcode that Actually Increases Sales
by Sarah K on Oct 9, 2013 10:00:00 AM
Barcodes. We all know what they are and what they do. Those black lines that carry data about the product you hold in your hands will never change. ...Right? Wrong! Why acquiesce to a boring plain old barcode when you could have a real, workable barcode that is just as creative as the very product it was printed on?
Gift Cards as an Effective Marketing Tool
by Nate on Sep 27, 2013 10:00:00 AM
The gift-giving season is almost upon us. Not to mention a few key shopping holidays where people pile as much in their carts and hunt for great deals.
Gift Card Season is Upon Us... Be Prepared with Plastic Printers!
by Sarah K on Sep 18, 2013 10:00:00 AM
It's that time of year again... no, I'm not talking about when the temperature starts to drop, leaves begin to change color, and pumpkin flavors spring abundant... I'm talking about when businesses start to prepare for those jingle bells and carol music that will be invading your TV sets, malls, stores, and computer screens. Yes, it's time to prepa …
17 Creative Barcodes to Use on Plastic Gift Cards
by Nate on Aug 14, 2013 10:00:00 AM
So you're getting plastic gift cards for your business and want to include a barcode to scan for your POS system... why settle for a plain old barcode when you can use your imagination to spice it up a bit? You know what they say, a little goes a long way and this is no exception!
The Two-Ears-One-Mouth Philosophy of Custom Gift Card Sales
by Sarah K on Jul 25, 2013 10:00:00 AM
Have you ever had a word or phrase pop into your head out of nowhere? It happened to me the other day. I was trying to remember a quote about active listening so I could share it with a friend. I couldn’t put my finger on it and it was driving me nuts. Finally, after a quick internet search, I found what I had been looking for.
Double Your Plastic Gift Card Sales With These 4 Simple Steps
by Sarah K on May 31, 2013 10:06:00 AM
Last year, consumers spent over $23 billion on gift cards alone. If you don't have gift cards, don't let your business miss out on these amazing opportunities. We here at Plastic Printers are experts in the plastic card printing field. Let us prove it to you!
Template of the Week: The Plastic Gift Card that Keeps on Giving
by Sarah K on May 14, 2013 10:08:00 AM
There was a time not so long ago that a gift card was viewed as a thoughtless gift. More recently, there has been a resurgence in both gift card purchases and uses. This shift toward thoughtfulness got Plastic Printers thinking. How and why has this change occurred? That’s the question we’ll be answering in this week’s template installment.
How to Start Selling Gift Cards: What You Need To Know
by Sarah K on Apr 19, 2013 10:00:00 AM
So you're a small business interested in starting up a gift card program. You might have tons of questions or have no idea where to start. That's okay! I am here to tell you what you need to know so that you can feel confident before starting on this exciting trek into the next level of your business. The truth is you really don't have to be wary a …
5 Tips to Boost the Sale of Your Gift Certificates
by Stephenie on Mar 5, 2013 10:00:00 AM
Christmas is my dad’s favorite time of the year for several reasons. One of those reasons is gift certificates. He is notoriously hard to shop for so 9 times out of 10 we get him gift certificates. It doesn’t matter if they are open loop (cards that can be used anywhere similar to a credit card) or closed loop (have to be used at specific brick and …