The Secret to Creating a Barcode that Actually Increases Sales

Barcodes. We all know what they are and what they do. Those black lines that carry data about the product you hold in your hands will never change....

Gift Cards as an Effective Marketing Tool

The gift-giving season is almost upon us. Not to mention a few key shopping holidays where people pile as much in their carts and hunt for great...

Gift Card Season is Upon Us... Be Prepared with Plastic Printers!

It's that time of year again... no, I'm not talking about when the temperature starts to drop, leaves begin to change color, and pumpkin flavors...

17 Creative Barcodes to Use on Plastic Gift Cards

So you're getting plastic gift cards for your business and want to include a barcode to scan for your POS system... why settle for a plain old...

The Two-Ears-One-Mouth Philosophy of Custom Gift Card Sales

Have you ever had a word or phrase pop into your head out of nowhere? It happened to me the other day. I was trying to remember a quote about...

Bringing Books, Gifts, & Awesomeness Through Plastic Gift Cards

Since 1996, Plastic Printers has worked with more than 100,000 clients in a wide variety of industries—and behind each is a unique story and a...

Double Your Plastic Gift Card Sales With These 4 Simple Steps

Last year, consumers spent over $23 billion on gift cards alone. If you don't have gift cards, don't let your business miss out on these amazing...

Template of the Week: The Plastic Gift Card that Keeps on Giving

There was a time not so long ago that a gift card was viewed as a thoughtless gift. More recently, there has been a resurgence in both gift card...

How to Start Selling Gift Cards: What You Need To Know

So you're a small business interested in starting up a gift card program. You might have tons of questions or have no idea where to start. That's...

5 Tips to Boost the Sale of Your Gift Certificates

Christmas is my dad’s favorite time of the year for several reasons. One of those reasons is gift certificates. He is notoriously hard to shop for so...