How does encoding work on gift cards?
by Sarah on Sep 2, 2014 9:00:00 AM
In our article "How Do Gift Cards REALLY Work?" we briefly talked about closed loop gift cards and how they work while using your Point of Sale (POS) System. We have received quite a response with people wanting to know more about how encoding works. A magnetic stripe card is a type of card capable of storing data by modifying the magnetism of tiny …
20 Reasons You Should Be Selling Gift Cards
by Sarah on Aug 26, 2014 9:00:00 AM
Here is the long and short of it: gift cards are important. It's no secret that gift cards can make your business quite the profit, and that gift cards can help support and advertise your business without you having to do much heavy lifting, but there are plenty of other reasons that you should be selling gift cards. At the end of the day, gift car …
14 Simple Secrets To Increase Gift Card Sales
by Nate on Aug 20, 2014 9:39:00 AM
Selling gift cards to your customers might not be rocket science (or Rocket Surgery if you're a Steve Krug fan)... But when you are running a small business you may not have time to devote to a detailed plan on how to sell more! Over the past 18 years of printing them and talking to customers we have found that there are some secrets small business …
How Do Gift Cards REALLY Work?
by Sarah on Aug 19, 2014 9:00:00 AM
One of the top questions that we are asked on a daily basis is, “How do gift cards work?”
How To Run A Gift Card Referral Program With Alton Lane
by Nate on Jul 15, 2014 8:47:00 AM
"Alton Lane was created for men who want to want a custom suit the quality of Saville Row at an affordable price. We have created an attainable luxury experience where guys can relax on leather couches, enjoy a drink at our design bar and watch the game on TV while choosing from over 10,000 shirt, suit and trouser fabrics. Alton Lane was built on t …
Why You Are not Selling More Gift Cards...
by Nate on May 28, 2014 2:07:00 PM
There is a pile of statistics that back up the fact that gift cards are a smart investment for any retailer (online or brick and mortar)...
Free Tools for Your Niche Market Holiday Gift Card Campaigns
by Sarah K on Dec 23, 2013 10:00:00 AM
Christmas is just around the corner and anticipation is in the air. When I was growing up, the last few days before the festivities began turned into a guessing game between my siblings and me. We would sit and stare at the presents under the tree and try to guess what each beautifully wrapped package contained.
Are you Prepared with Gift Cards for the Holiday Gift Giving Rush?
by Sarah K on Dec 6, 2013 10:00:00 AM
With Turkey day and Black Friday marked off the calendar, a lot of marketers and business owners are now setting their sights on the next upcoming holiday; Christmas.
The Game-Changer in Restaurant Marketing Gift Card Sales
by Nate on Oct 31, 2013 10:00:00 AM
Fall is quickly approaching. And if you're in the restaurant marketing business, by Halloween you're hoping to have hit your fourth-quarter stride before the holiday season closes in.
How Do Small Businesses Design Gift Card Programs that Really Work?
by Sarah K on Oct 15, 2013 10:00:00 AM
Several years ago, when I first relocated to the Midwest, a good friend of mine sent me a housewarming present. When I opened the envelope, the first thing I saw was a gift card to my favorite clothing store. The next thing I saw was a stack of expensive coupons printed on card stock. The coupons were hanging by a thread; attached to a receipt with …