You have a product, you set up shop and you are starting to get customers. As time goes on you get so busy with the day to day that marketing gets put on the backburner. This can be a very dangerous way to run your business.
It costs five times as much to aquire a new client than it does to keep an existing one.
How do you keep the exsisting clients?
Offering gift cards, membership and loyalty cards is another great way to retain clients.