New Year, New Marketing Tools for your Business

Out with the old, in with the new! The New Year isn't just a time for reflection; it's also a time to think ahead and make changes. Even in your business. New marketing initiatives are one new thing your business can do to help kick off the New Year and prepare for a successful 2021.

New marketing initiatives are also a perfect excuse to get new marketing tools. At Plastic Printers, we're always pushing boundaries in order to create the most effective marketing tools on the market. We're also a step ahead of current marketing trends, meaning we have some insight that can really help you as 2021 gets rolling. Let's go over some new and trending marketing tools that can help your business build momentum for a fantastic year.

NFC Business Cards

We get asked if business cards are still relevant all the time. We dedicated a whole blog to answer that question, but in short, the answer is yes. However, today's business cards are more advanced than the paper ones that everyone is used to; plastic business cards have opened the door to many innovations such as custom shapes, embossing, and more.

While everyone loves a good custom shaped business card, the most exciting innovation in business cards involves near-field communication (NFC) technology. By placing a tiny NFC chip in your business cards, your cards suddenly have the ability to transfer information of your choosing straight to your client's smartphone with a single tap.

NFC business cards transmit information to smartphones

There are so many things you can do with NFC business cards; here are just a few examples:

Save your contact information on your client's phone
Direct customers to your social media platforms
Link to your website
Pull up directions to your business
Send videos

No matter how you choose to use your NFC business cards, know that they are incredibly versatile and effective in communicating your most important information with your clientele. NFC business cards are the latest business card innovation, and they can have a huge impact on your new marketing efforts this year and beyond.

Custom Designed Face Shields

Unfortunately, businesses are still dealing with challenges as a result of COVID-19. However, you can still improve your marketing while also taking proper safety precautions. In many companies, employees are required to wear face masks, face shields, or both. If your business uses face shields to help keep customers and employees safe, you can use your face shield design as a marketing opportunity.

With a custom design, face shields can be a marketing tool

Most face shields look the same, but yours can stand out with a custom design. Use your face shield design to highlight your logo and branding to create a professional look that helps raise brand awareness. Another idea is to use your face shield designs as a nametag, allowing customers to identify employees by the name on their face shield.

Loyalty Programs

Customer retention has always been a major issue for businesses, but it's becoming even more significant now due to COVID-19. COVID-19 has changed consumer behavior in a substantial way; a recent study has found that 73% of consumers in the United States have tried new shopping behaviors since COVID-19, and 75-83% of those consumers intend to continue those new behaviors.

This change in consumer behavior is severely affecting customer loyalty. In order to retain customers, businesses should consider coming up with ways that incentivize consumers to continue doing business with them. Loyalty programs are the perfect tool for this issue. With a loyalty program, customers are rewarded for making purchases at your business, encouraging them to show loyalty to your brand.

Loyalty cards for a golf course

In addition to incentivizing customers to continue doing business with you, loyalty programs can also help you gain valuable insights into customer behavior. You can use customer data to get more personal in your marketing. For example, you can see that a certain customer prefers one of your products, and if they haven't made a purchase in a while, you could send them a coupon or discount on that item to try to get them to come back. Personalization is a huge trend your business should consider because consumers love it; 80% of customers are more likely to purchase a product or service from a brand that provides a personalized experience.

Loyalty programs can help businesses retain current customers, build customer loyalty, and increase revenue - no wonder this marketing tool is on-trend for 2021.

These are just a few examples of marketing tools that your business can use to gain momentum in 2021; we offer tons of different tools to fill every need. If you have questions about any of these marketing tools or are ready to place an order, let us know!