Are you prepared for your next big trip? These days, people are traveling more than ever before. Whether it be for business, for family, or due to the increased emphasis on experiences over possessions, more people are going places, and they're bringing their bags with them. The increased emphasis on travel has caused some businesses to pivot their marketing strategy to better cater to travelers and the bags they carry.

Is your business taking advantage of the abundance of travelers to strengthen your marketing efforts? If not, you should be. There's a marketing tool out there that can help you do just that: luggage tags. These small tools can make a big impact on your marketing activity and help boost your business. Want to learn how? Let me take you through everything you need to know about luggage tags.

What are Luggage Tags?

Let's say you're off on a big trip. You get off the plane and go to find your luggage, only to find that it's missing. What a disaster! The good news is that the huge hassle of losing luggage can be avoided by using bag tags. By simply tying them to your luggage, it helps you easily identify your bags in a sea of luggage. Most tags have a writable panel where you can write your name, or perhaps your phone number if your luggage were to be misplaced. This product is a must-have when you're flying or any other travel in which people will be handling your baggage.

How Your Business Can Use Luggage Tags To Your Advantage

So you have a tag attached to your luggage, how can you use them to boost your business? Think about the different ways companies promote themselves; some use billboards, others use television or radio advertisements, but those methods of promotion are expensive. Most small businesses can't afford to place billboards around their city, let alone a TV spot.

A useful tool in a business’s arsenal is the business card, so what about a business card you can attach to you or your customer’s luggage? Bag tags are exponentially cheaper than a billboard, and at a busy airport, could get just as much traffic. Here's how it works: you purchase custom luggage tags that feature your branding, and you attach them to your own luggage or give them out to your customers. Now, wherever you or your customers travel, you'll be putting your business on display, allowing you to boost your brand on the cheap.

Naturally, luggage tags are a fantastic promotional tool for businesses in the travel industry, like travel agencies, airlines, and hotels. However, bag tags can benefit businesses of all industries and sizes. If your business could use some promotion, bag tags can do that cost-effectively. In addition to increased brand recognition, luggage tags also benefit your customers. Customers will be happy to get something useful for free, and you get to move your brand forward. It's a win-win.

Getting the Most Out of Your Bag Tags

Before you start promoting your business by handing out tags to your customers, you need to think about your luggage tag design. While most bag tags use a simple rectangular shape, Plastic Printers allows you to customize them to be whatever design best suits your business. Using custom shapes can give your bag tags a unique design that will stand out from the standard tag. Since you're using these as promotional tools, creating an eye-catching design is essential. One-of-a-kind luggage tags are unique, so they'll stand out to others unfamiliar to your business.

There are plenty of other ways to make your bag tags stand out from the rest as well. For one, printing in color on both sides of your luggage tags, allows you to match your branding and clean up the design. Additionally, using writable surfaces is a feature that will help your customers keep track of their bags. On the back of your luggage tags, give use writable surfaces to allow your customers to fill in their name and contact information in case their bags are misplaced.

To maximize your branding efforts, you should include your logo or branding on your tags. Without using your branding, your bag tags are nothing more than a useful gift to your customers, and your bag tags have so much more to offer than that.

After you receive your custom luggage tags, it's time to start giving them away. You can attach the tags to your loyalty programs, or hand out tags to new customers. While you can always give them out to any customer that stops by your business, it's important to look into giving them away to non-customers as well to spread your reach. If you aren't a travel company, linking up with a travel agency and letting them give away your bag tags is another good idea.

Custom bag tags are a useful tool that can help you promote your brand while also helping out your customers. Are you ready to enhance your company's brand image with custom luggage tags? Give the experts at Plastic Printers a call; they'll set you up with a free consultation!