As you have seen over the past month, gift cards are a great way to bring in additional business.

Do you need some help in generating ideas of how to best utilize and increase your gift card sales?

1. Offer packaging options: Sleeves, Backers, Envelopes, Boxes
2. Set up a bulk purchase program to entice employers to reward employees and clients
3. Add kickbacks for the gift card purchaser. A very popular option is offering a smaller gift card with the purchase of a larger gift card. 
4. Incentives for clients purchasing gift cards are a great way to add on sales.  One idea could be with the purchase of a gift card receive a small discount off of a premium item.
5. Display the gift cards near a register for an easy last minute add-on
6. Offer multiple designs tailor the gift to the occasion and recipient
7. Combined your gift card with a loyalty program.
8. Partner with other businesses by offering each other's gift cards together.  For instance, if you run a winery you could pair with a restaurant and a spa for a full day of pampering.
9. Offer your gift cards on your website for purchase and redemption.
10. Simply ask.  Look at McDonalds and their popular strategy: "Do you want fries with that?" Averaging 100 more orders of fries per day just by asking, it's a no brainer!

* BONUS TIP *

Although it may not be selling gift cards, many of our clients have found success by handing out gift cards as business cards.  Include an item worth their time to come in and they are more likely to tell their family and friends about you!