As you have seen over the past month, gift cards are a great way to bring in additional business.
Do you need some help in generating ideas of how to best utilize and increase your gift card sales?
- Offer packaging options: Sleeves, Backers, Envelopes, Boxes
- Set up a bulk purchase program to entice employers to reward employees and clients
- Add kickbacks for the gift card purchaser. A very popular option is offering a smaller gift card with the purchase of a larger gift card.
- Incentives for clients purchasing gift cards are a great way to add on sales. One idea could be with the purchase of a gift card receive a small discount off of a premium item.
- Display the gift cards near a register for an easy last minute add-on
- Offer multiple designs tailor the gift to the occasion and recipient
- Combined your gift card with a loyalty program.
- Partner with other businesses by offering each other's gift cards together. For instance, if you run a winery you could pair with a restaurant and a spa for a full day of pampering.
- Offer your gift cards on your website for purchase and redemption.
- Simply ask. Look at McDonalds and their popular strategy: "Do you want fries with that?" Averaging 100 more orders of fries per day just by asking, it's a no brainer!