Brand loyalty is a think tank concept that was developed in the 1950s. It was used to encourage customers to buy from a single retailer. During a...
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A customer comes through your doors one day. They browse around, not looking for anything in particular, pick out a few items and move to checkout....
There are plenty of catchy descriptors used to encapsulate the feeling of summer. Here are some of my favorites: the dog days of summer, Indian...
So you've got a business card. What do you do with it? Do you only hand it out when you meet a business partner? There are so many ways that you...
Last year, consumers spent over $23 billion on gift cards alone. If you don't have gift cards, don't let your business miss out on these amazing...
As our bon voyage to our series on networking continues, we will make sure the bases are well-covered by reviewing the final 5 commandments. Some of...
Your business card represents you and your company in every aspect. When you hand your card to someone, that person usually knows nothing or only...
The blockbuster is a quintessential part of any summer vacation. Theaters are gearing up for the rush. When I went to see a movie over Memorial Day...
If you are like most people, planning an event doesn't come naturally. There are many things to consider such as the theme of your event, the color...
We’ve covered a lot of networking ground lately. As we bring this current series of articles to a close, I’d like to sum up what we’ve learned 10...