Evolis Card Printer Comparison
by Cole on Nov 18, 2016 8:03:00 AM
What Plastic Card Printer Do I Need? Plastic card printers are excellent for instantly issuing ID, membership, VIP, or loyalty cards. But how do you choose which one you need? The price range is huge. So how do you get what you want?
The Difference Between Paper and Plastic Business Cards
by Cole on Nov 15, 2016 8:43:00 AM
In many respects, plastic cards and paper cards are very different. However, there are also ways that they are two sides of the same coin. Let's take a look at the similarities and differences between the printing processes used for each material.
5 Ways to Turn More Customers into Gift Card Buyers
by Cole on Nov 11, 2016 8:07:00 AM
It’s a question that’s as old as the gift card technology itself. How do I get people to buy the gift cards? We all know that gift cards create buyers, who in turn, become repeat customers. But how do we get them to buy the gift cards in the first place? Well, it’s easier than you think.
Should I Buy A Plastic Card Printer?
by Cole on Oct 28, 2016 8:03:00 AM
Every week, I have about a dozen people call and ask me about plastic card printers they can purchase and use in their office. These devices are great! They print in 300dpi and do an excellent job, but they aren’t cost-effective for most plastic card usage. Our company sells Evolis printers primarily, which offer excellent value and a fantastic war …
Plastic Key Tags - The Ultimate Marketing Tool?
by Cole on Oct 21, 2016 10:03:00 AM
The simplest tool in the plastic card toolkit is the Plastic Key Tag. Plastic key tags are a long-used tool of gyms, fitness centers and retailers. These are the ideal membership card, or loyalty tracking device.
What Information Should I Put On My Retail Gift Cards?
by Cole on Oct 1, 2016 11:16:00 AM
If you're already using gift cards, you know as well as I do, they are one of the best moves you can make! A gift card is a great and incredibly popular gift, and it's even better for the retailer. Unfortunately though, they can't design themselves. What's that fine print on the back of gift cards you buy at other stores? What should you put on you …
What Business Card Size is Best for Your Business?
by Cole on Sep 6, 2016 2:49:44 PM
For hundreds of years, business cards have been mostly the same size. Generally, business cards are about 3.5" x 2" in size; they have square corners and are on paper.
Everything You Need to Know to Order Plastic Business Cards
by Cole on Aug 23, 2016 9:11:00 AM
Thinking of ordering plastic business cards, but not sure which features and options are right for you? Here’s a deep dive into everything you need to know to pick the right plastic business cards for your business.
4 Ways Business Gift Cards Can Boost Your Bottom Line
by Cole on Jun 30, 2016 8:42:00 AM
Gift cards are the ultimate sales tool. Customers like them because they’re quick and easy—and a way to make sure their recipient gets a present they’ll like. And they’re great for your business because gift cards reduce returns of unwanted gifts, while ensuring that the money stays in your hands.
Plastic Gift Cards vs. Online Gift Cards: Which is Best for Your Business?
by Cole on Jun 27, 2016 7:32:00 AM
It’s easy to forget how technology has transformed the way we live. Instead of mailing letters, we use email. Instead of talking, we use our phones to browse the web and text. Technology has impacted the way people shop for gifts, too. Take one look at a 2016 wedding registry online and you’ll discover that most couples ask for gift cards instead o …