4 Ways Business Gift Cards Can Boost Your Bottom Line
by Cole on Jun 30, 2016 8:42:00 AM
Gift cards are the ultimate sales tool. Customers like them because they’re quick and easy—and a way to make sure their recipient gets a present they’ll like. And they’re great for your business because gift cards reduce returns of unwanted gifts, while ensuring that the money stays in your hands.
Plastic Gift Cards vs. Online Gift Cards: Which is Best for Your Business?
by Cole on Jun 27, 2016 7:32:00 AM
It’s easy to forget how technology has transformed the way we live. Instead of mailing letters, we use email. Instead of talking, we use our phones to browse the web and text. Technology has impacted the way people shop for gifts, too. Take one look at a 2016 wedding registry online and you’ll discover that most couples ask for gift cards instead o …
How to Accessorize Your Gift Card Program with Gift Card Holders
by Cole on Jun 23, 2016 8:14:00 AM
If you already have a gift card program set up for your business, you’re on the right path. Research shows that not only do customers love gift cards, they help businesses boost sales. In fact, a majority of gift card recipients spend an average of 38% more than the value of their cards.
21 Companies Crushing It With Custom Gift Cards
by Katie on Jun 20, 2016 8:03:00 AM
Gift cards are a good investment for businesses both large and small. In 2015, gift cards were the most-requested holiday gift for the ninth year in a row. People love to give gift cards because they show more thoughtfulness than cash, while still letting the recipient choose the gift they want.
What I have Learned After 20 Years in Business
by Luke on Jun 17, 2016 8:05:00 AM
On April 15, we marked our 20th Anniversary at Plastic Printers. As we celebrate this milestone, we asked our founder and visionary Luke Lingle to reflect back on the last twenty years.
50 Eye-catching and Unique Business Cards
by Katie on Jun 7, 2016 4:17:44 PM
The best business cards make an impression twice. When you first hand a card to someone, they'll automatically glance at it before putting the card in a pocket or bag. The second impression comes when they pull your business card out of their bag and decide whether to connect with you or do nothing.
4 Ways to Increase Gift Card Sales
by Katie on Jun 2, 2016 8:11:00 AM
Gift cards are a good deal for businesses. Not only do they guarantee that someone will spend the money at your store, they have the potential to bring in new customers. Plus, since over 60% of gift card recipients spend more than the amount on their card, gift cards can boost your overall sales.