Discount cards are becoming very popular among groups and organizations for fundraising. They are a great way to include local businesses and raise money for your cause while offering something that will continue to benefit the community as well.
Creating a discount program can seem overwhelming, but don't worry, I am here to help guide you! Here are five simple tips to help you put together a successful discount program.
You will want to come up with a plan of action from the beginning to stay organized and to ensure that all parties involved know what is happening. Here are some questions that you should consider asking yourself before you get started:
After you answer all of these questions, create a form including the necessary information to supply to vendors. You can also include spaces for them to fill out information on their offer and contact details.
It's essential to try to prep before speaking with potential vendor partners. This will help make the conversation as simple and easy as possible. The vendors will know what to expect, and the collection of information will be effortless.
As mentioned above, some organizations have the companies pay a fee to advertise on the card. It's a win-win situation! They get more business from people using your card, and you have a new way to subsidize the program, so the price per card that you are selling can be more cost-effective.
Once you figure out the logistics of your program, it's time for you to reach out to local businesses. I have compiled a list of potential questions that you include in a list of questions:
While you are working with your businesses, create a folder in your email. This folder will be for you to save all of the artwork that you receive from your vendors. It will help save you a lot of time collecting files to send in. Besides the artwork, there is quite a bit of information that you will need to gather.
The best way to provide this information is to create a document with the offers. Then, create a zipped file, including your logos and artwork. Finally, you can send this zipped file to your representative via email or via WeTransfer.com.
This step is as easy as 1, 2, 3!
Make sure to take notes on what worked and what changes you would like to make for the next year. Here is a list of some questions that you could ask yourself:
Now that you have the basics of setting up your discount card program it is time to speak with one of our amazing representatives that will help you get the ball rolling. If you need design ideas, view our Plastic Discount Card sample gallery here.