The other day I went to an art fair in the area to scope out some of the local talents. There were hundreds of artists of all kinds trying to get their name out into the business field--jewelers, fashion designers, painters, prints, woodworkers, and more. As I scoured around trying to find something that caught my eye, I drew to an interesting fact that I hadn't yet realized.
Many of the artists had a plain or un-original business card. Their tables stacked with those plain white 3.5" x 2" rectangles with black text stating their name, website, and how to reach them. To me, this just seems wrong when you are in the business of being creative! Think about how many people will want to hold onto your card if there is an exciting image, painting, or photograph of your work. Plus, whenever they glance at your card, they'll instantly be reminded of your work and why they picked up that card in the first place. There was something in your work that intrigued them! Besides, you are selling your artwork, not yourself, right?
Now, this is where Plastic Printers comes in. Your artwork is way too beautiful to showcase it on an everyday piece of paper, give it some life, something fresh and exciting! Imagine if someone was coming around picking up everyone's business cards at an art show you are selling at. Slipped in their pile of cards somewhere was your plastic business card. We all know it is not that person's intention to contact every single person whose business card they are picking up. Later on in the day, at least half, if not two-thirds of them, will be taking a trip to the garbage can. Which one do you think would survive the cut?
If you said the plastic business card, you are right. It will stand out because of it's high-quality print, materials, and bright colors. Our customers have reported that cards have stayed in the client's hands longer and been displayed or passed around to other people. That's FREE advertising for you, without you having to do any extra work!
Here are a few tips for you to think about before you send in your design to any business card printing service.
- Include a photo of your art: This is especially important to keep in mind when you are trying to convey a particular look or feel to your customers. Your unique feel will resonate with them.
- Use as much space as possible: Make sure you use all the space on your card to your advantage. Whether it's to communicate information or sell your product, every inch of your business card could be a potential place to make an impact on your customer.
- Have consistent contact information: Make sure that your contact methods also reflect your artwork and style. For example, don't use your hardrocker87@hotmail.com email address if you are in the business of creating jewelry for classical music VIP party events.
These are all important things to keep in mind when creating your business card. Plastic will allow you to expand on your ideas and create something truly unique. We offer custom die cuts, clear or transparent enhancements, foil stamping, platinum, embossing, and so much more to help you create a card that represents what you are selling.
We even can put a writable finish on the back of your plastic business card! With our special printing technology, we can create a film that allows you to write on your card with a regular ballpoint pen, so that your potential customers can write down notes or specific pieces that they are interested in buying. Check out this video so you can see first hand!
So you've read all about business cards for artists, why wait to see what you can do with your card? Head over to our website to get tons of great resources for creating your business card. Free templates, die-cut card templates, free samples, and more!
Or, to get expert help on creating your card, get a free consultation with one of our card experts! Simply click the button below to claim yours!
