Business Card Content

Tips for designing content

When determining what a customer needs to know, you need to consider how it will all fit on the card. If you say too much, the customer will get bogged down in the specifics, but if you put too little, the customer will be less inclined to reach out. Here are some tips for designing your card’s content.

• What information should you put on the card?
  • Name: This can be your name or your businesses name, depending on if this is a personal card or a brand card.
  • Contact Info: This should be all easily accessible information for reaching you or your business. Phone numbers, email, website URLs, social medias, and address are all good ideas for helping potential customers get in contact with you.
  • Job Title: Your position helps your client remember who you are and what you do long after you hand over your card.
  • Slogans: Help seal the deal with a catchy quip that describes your business.
• White space is central to protecting your message. Customers are less likely to read a cluttered card, so the key to guiding their eye is by leaving enough empty space on your card.
• Sometimes the simplest solution is the best. Minimalist card designs are big right now, so relevant information can be streamlined into simple graphics, like logos or icons.
• Images can be a good way to create white space, simple content, and draw the eye of your customers. If you have relevant photos that can help accentuate your design, add it to your card.