Design Inspiration Blog | Plastic Printers

Plastic Cards That Will Help Raise the Bar in Your Business

Written by Sarah | Jun 10, 2015 12:00:00 PM
 
With over a million bars and restaurants located in the United States, it is essential that each business is able to differentiate themselves from their competition.  A great way to show the value of your business is by building brand awareness.  This can be done by utilizing marketing efforts to keep your name in front of your potential and current clients.
 
For instance, in the Rule of Seven, it states that a prospect needs to hear your message seven times before they will take action or buy.  With fantastic marketing collateral, it is easy to remain on their mind long enough that they will form a connection with you.
 
Without further ado here are our...
 

Top 5 Promotional Products for Bars and Restaurants.

 

5. Car Shaped Business Cards

We love cars here at PlasticPrinters.com so it is natural that we work with many businesses in the automobile industry and even have a few unique die cut card shapes.  Although this company does not work with vehicle's specifically, they cater to people's interest and are even known locally as "The Car Bar".  By using this unique identifier, it reinforces their brand identity.

Find it here

4. Plastic Drink Coasters

Coasters are a very standard item in bars and restaurants.  However, many of the coasters are made of a very flimsy material that typically falls apart the moment it gets wet and the ink used to print them begins to bleed.  That isn't a very effective coaster then, is it?  With plastic coasters your message will remain in tact and they will actually protect your table surface. 

Find it here

3. Gift Card Holders

A great way to add value to gift card purchases is to include a custom gift card holder giving the customer the option to write a note and include the value of the card.  Offering a variety of themes and designs as an upsell can also add to the bottom line.  Did we mention that these are completely CUSTOM?!

Find it here

2. Display Stands

There is no better way to show that you offer gift cards than to put them on display. The interchangeable 8 1/2" x 11" flyer can be changed with the seasons and even showcase specials that you are currently offering. 

Find it here

1. VIP Cards

Once the Rule of 7 starts working and you are in your client's mind, the goal is to stay there.  With VIP programs you can reward your best clients with special privlidges.  Your customer rewards can be as simple as no waiting at the door, a discount or even free gifts with purchase.

Find it here

BUT WAIT... you don't want to miss the most important piece!

- BONUS - Gift Cards

We've mentioned gift cards in a few of our Top 5 pieces, but we really can't stress the magnitude of how vital gift cards are to business.  Need a little convincing, check out these gift card statistics*:

  • Annually, over $100 Billion is spent purchasing gift cards
  • On average, over $200 is spent on gift cards by consumers
  • 72% of gift cards recipients spend MORE than the value of the card
Which brings me to the most interesting statistic:
  • 92% of top retailers offer multiple card designs - After all, you wouldn't buy the same greeting card for your grandmother that you do for your best friend, right?

Do you have an idea for a way to brand your business?  We would love to hear it, let us know in the comment section below.

 

*Gift Card Statistics
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