Not to beat a dead horse when it comes to the subject of mobile marketing, but after the post a couple of weeks ago entitled, Unlocking the Mobile Market is Surprisingly Easy with Plastic, we got a lot of questions about how to integrate mobile marketing tactics onto business cards.
Here at Plastic Printers, when you ask for it, we listen. So, we will show you how to use mobile-friendly tactics on your business card.
Begin by Serving a Market In-Demand
We’ve talked about how much mobility is now purveying local and national markets with tools like responsive design and local search listings. This is clearly illustrated by the amount of mobile capability that has been embraced by the general customer base.
Over half of American adults admit to accessing the Internet through their smart phone on a regular basis. Logically, if you want to get your message across and not get lost in the din, you need to use a language the majority of your target market is familiar with.
Translation: it’s time to use mobile marketing tactics like they’re going out of style.
Statistically, the mobile market has had quite a growth spurt; expanding at 20% a year since 2011. Chances are if your business does not get on board now, you will be left in the dust in as little as two years’ time.
Your best shot at avoiding this fate is to start your mobile integration now. If you make the effort to reach out, your customers will reach back.
5 Mobile Marketing Tactics for Small Businesses
You asked for tactics and we collected them. Below you’ll find the 5 most popular mobile stratagems that businesses are using to extend their reach into marketing that is both mobile and universally user-friendly:
Tactic #1: Shop-kicking. No, not shoplifting, shop-kicking. What is it and how does it work? It’s a way to use your customers as free advertising.
Thanks to Foursquare and Google+, location sharing has become a social-mobile reflex. Turn that reflex to your advantage by offering incentives for your customers to update their location status on social media.
These incentives could include:
- Recognition
- Discounts
- Kickbacks
- Gifts
Advertise this incentive using an iPhone business card or a loyalty program, and your business could turn into a local hotspot.
Tactic #2: Play a savvy game of follow the leader. Imitation is the sincerest form of flattery, right? If your customers are using their mobile devices to location share, blog, and complete local searches; prove you can relate to the trend by using your smart phone to update various social statuses and website content.
Tactic #3: Use mobile search campaigns to their full potential. By now, almost every business knows about email blasts and text-based advertising campaigns. What they are less familiar with is how those tools have evolved to include:
- Email marketing campaigns
- Targeted advertising
- Registration options
- Scan-ready business cards
- Mobile advertising programs
- Apps
- QR codes
Get customers to opt-in using registration options, like an email address or phone number, and you can use that permission to reach your customer base in a whole new way. The best part is many of these features can be included in card-sized promotion as well.
Tactic #4: Don’t just use mobile apps; create your own. As you have probably guessed from the list above, mobile apps are the new technological must-have. Reason being; the ease of search-ability.
Customers on-the-go much prefer downloading an app to surfing the web on a mobile device. Consumers have downloaded more than 20 million mobile apps to date.
The good news is it’s easier to get in on the trend than you might think. A lot of businesses simply offer and e-newsletter or catalog app, so that customers can locate the information they desire quickly and easily.
Tactic #5: Mobile directories. We’ll round-out our list with an oldie, but a goody. Put your business on the map by signing up for local search listings on popular sites like, Google+ and Yelp.
The process of setting up your listings is outlined in more detail in the article we mentioned earlier.
Make sure to include helpful customer service features within the listing. Things that a customer would benefit from while out and about. Package tracking, shipping details, and attention to inquiries are popular with users.
Review the options outlined in this article and add some mobile flare to your cards. Choose the tactics that work best for your business.
We only ask that you do one thing in return: let us know how these mobile marketing tips worked for your business.
Leave your comments at the bottom of this article. Also, be sure to share some of your own tips and tricks. If we like them, we’ll either test them out ourselves or feature them on our website.
Feel free to contact us anytime. We love hearing from you!
