Here is the long and short of it: gift cards are important. It's no secret that gift cards can make your business quite the profit, and that gift cards can help support and advertise your business without you having to do much heavy lifting, but there are plenty of other reasons that you should be selling gift cards. At the end of the day, gift cards can only help your business, and with the spread of COVID-19, gift cards have become the number one way for consumers to support their favorite businesses without actually having to go to the location. 

With all of that said, it's about time we get into how the cards can actually help. Without further ado, here are 20 reasons you definitely should be selling gift cards. 

1. Customers using gift cards typically spend 20% - 50% more than the average purchase amount.
2. 93% of Americans have given or recieved a gift card at some point in their life. 
3. Gift Cards are the #1 requested gift every holiday season, and they have been for 10 years. 
4. 72% of gift card purchasers spend more money than the value of the card while redeeming.
5. On average, American households have $300 in unused gift cards.
6. The top occasion for gift card purchases is Christmas, followed by birthdays and then Mother's Day.
7. The average holiday shopper will spend $213.49 on gift cards.
8. The money spent on gift cards in the US exceeds the GDP of 136 countries.
9. At least 19% of gift card buyers will purchase a gift card for a coffee shop during the holiday season.
10. Gift cards are the most requested holiday gift.
11. Teens receive the most gift cards as gifts. 
12. Plastic gift cards have been shown to increase sales by 50% to 100% over paper gift certificates.
13. Over 45% of people will not redeem their entire gift card.
14. Over 50% of gift card recipients typically need more than one shopping trip to redeem their full card.
15. Most consumers keep their gift cards in their wallet which keeps your name on their mind every time they open it.
16. Reports and analysis are much easier when utilizing your Point of Sale system along with plastic gift card which make marketing to your clients better.
17. Gift card sales are approximately a $100 billion-a-year industry, and it increases every year.
18. 20% of adults will reload their gift cards.
19. January is the top month for gift card redemption which will extend the holiday shopping season for you.
20. Starbucks makes nearly as much money with their gift cards as they do with regular customer transactions. 

Gift cards are an instant cash flow and referral machine. There are so incredibly few downsides to selling gift cards, that you have to start selling them right now! With our talented team of designers and experts, designing a creative card that fits your brand will be a breeze. Let's get started with yours!